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Nurture your talent as a graphic designer by spending time building a few key skills.Īudience targeting helps you identify and analyze who the design is intended to appeal to and why.Ĭolor theory is a series of rules and guidelines you’ll apply to your work to create aesthetically pleasing visuals. If you’re naturally creative and have a good eye for visually compelling design, a career in graphic design may suit you well. Read more: Graphic Design Jobs: Guide Skills needed to become a graphic designer: A to Z You may work in-house at a company or agency, or at home as a freelancer. Since graphic designers can work in many settings, your tasks and responsibilities may vary. Signage for stores, transportation, stadiums, and event spaces Graphic designers create images and layouts for some of the following:Ĭompany brand identity (logos, typography, and color palettes)īooks, magazines, newspapers, and other publications

Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business' success. Graphic design is a form of communication that uses colors, shapes, images, and words to create visual content that surrounds us in many forms-namely, print and digital media. The work depends largely on a client's or company's needs, but general designer responsibilities may include: developing visual assets to support a marketing campaign, designing a graphic overlay for social media posts, formalizing the layout for a print ad, and retouching photos for digital signage. What does a graphic designer do?Ī graphic designer creates useful, meaningful, and functional visuals using various means of technology. A graphic designer can work with print or digital media, and designs can be accomplished by hand or using computer software. Staying on top of cutting-edge technology and design trends makes working in this evolving industry an exciting and challenging career choice. Combining art and technology, graphic designers use a variety of design elements to create distinctive visuals for clients and companies.